May 15, 2001

Archive Impact Reviews Media Asset Management Applications:
Media Asset Management Systems: Evaluation from Practical Experience

Detroit, MI--Market research analysts estimate that the media asset management software application market will grow to $2 billion dollars by the end of the year 2001. Revenue-generating archives are at their peak, but at what cost is your enterprise archiving its digital assets? Smart business processes, workflow allocation plans, and technology experts working on your behalf can guide you through the exhaustive marketing efforts of software vendors.

Archive Impact's new serial Media Asset Management Systems: Evaluation from Practical Experience is one tool to help media managers make informed decisions about software purchases, deliverables, and long-term media management. The report incorporates the extensive experience of Archive Impact archivists and librarians working directly with the administrative and technical aspects of MAM implementation, workflow and maintenance of digital archives and media management.

Media Asset Management Systems: Evaluation from Practical Experience includes an examination of MAM system hardware and software components including data export options, capture, retrieval functionality, administrative features, system usability, and search side considerations. This 90-page report reviews many of the leading MAM software products, detailing features and functionality in extensive charts. Lengthy appendices include a glossary, bibliography, tools, plug-ins and multimedia document attributes.

The first of Archive Impact's quarterly reports is available for purchase May 15, 2001.
For more details or to subscribe: http://www.archiveimpact.com

Since 1994, Archive Impact has succeeded in indexing more than 700,000 images and thousands of hours of footage for clients including corporations, public libraries, archives, graphic and stock houses, film producers and television channels. In addition to indexing and developing image management programs, Archive Impact offers a complete range of archival services, both onsite and offsite, for textual and multimedia collections.

A staff of 40 librarians, archivists and information management personnel contribute diverse professional training and educational backgrounds to the success of the company. Archive Impact coordinated one of the largest private digitization projects in the field, with staff responsible for the appraisal, arrangement, preservation, scanning, research services, indexing and thesaurus development. Archive Impact has worked with small non-profit organizations, as well as some of the largest companies in North America. The newly-formed Archive Impact Interactive is launching multimedia educational products in 2001.

CONTACT: Karen Spern. Marketing Director
(313) 879-0044, ext. 251
kspern@archiveimpact.com

 

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